With the advent of up-to-the-minute technology, enterprises are finding it hard to keep up with the pace of digital speed. Businesses are changing their working strategies into digital strategies and turning their marketing strategies into digital advertising strategies in order to amplify their business and drive traffic to their website. 72% of marketers consider digital marketing services to be the source of an increase in revenue by 30%. And more than 80% of businesses are planning to increase their IT budget.
Benefits of Digital Marketing
Digital marketing has allowed marketing managers to reach their targeted audience in a cost effective and measurable way by driving online sales. Rest of the benefits includes:
Enhanced conversion rates: Digital marketing provides immediate access to an audience through a website and inspires the audience to make a purchase.
Large-scale Reach: Digital marketing allows businesses to retain maximum global reach and trade internationally by enhancing brand awareness.
Openness: Social media has broken the barriers to customer engagement. With the help of digital marketing, companies are now working on ways to retain customers and build loyalty.
Lower cost expenditure: With the advent of digital trends the competition is fierce. Companies are now working on their targeted audience and reaching the right customer segments through digital marketing.
8 Reasons why Digital Marketing is Important
Digital marketing is providing opportunities to small and medium businesses to compete in this digital world to bring their share of traffic on the Internet. Digital marketing has provided a level playing field to all kinds of businesses.
#1: Equal opportunity for every business
#2: Cost effective solutions
#3: Generate increased revenues
#4: Enhanced conversion rates
#5: Facilitates interaction with the target audience
#6: Leverages mobile users
#7: Enhance brand reputation
#8: Retain customer trust
Digital Marketing Elements that are Essential to Boost Business
Digital marketing has helped businesses to optimize their online presence. Here’s how:
- Social Media Marketing (SMM):
- Content Marketing
- Blog posts
- Search Engine Optimization (SEO)
- White hat SEO
- Black hat SEO
- Grey hat SEO
- On-page SEO services
- Off-page SEO services
- Search Engine Marketing (SEM)
- Paid Ads
- Pay per click (PPD) advertising
- Affiliate Marketing
- Review sites
- Search affiliates
- Loyalty portals
- Email Marketing
- Abandoned cart series
- Drip campaign
Digital Marketing Trends to adopt in order to gain ROI
Following digital marketing tools helped companies in increasing their return on investment.
- Content marketing
- Influencer marketing
- Big data personalization
- Social media marketing
- App store optimization
- In-store marketing
- Consumer engagement strategy
- Site optimization
- Website analytics
6 reasons why you are going to need a digital marketing strategy for your business
#1: You need a digital marketing strategy when you are unaware of your market share and online audience. Marketers are now using digital marketing tools including search gap analysis and Google keyword planner to attract traffic on their website.
#2: When companies are unaware of their strategic goals and do not have any proper directions to market their business on digital platforms.
#3: When you do not have a powerful online value proposition you will need a competitive content marketing strategy for your business to grow virtually.
#4: Startup enterprises are always in hurry to make a name in the digital world. If an existing company does not have standard digital strategies for their business then startup organizations will move in their place.
#5: The companies who do not know about the strength of their online valued customer need to use a digital marketing strategy.
#6: Every company has a website but not every company uses website analytics to check, review or act on those analytics.
8 Digital Marketing Mix Tools to Boost your Digital Marketing Services
Marketers thoroughly create strategies, run campaigns and manage crucial communication channels to take a space in the fierce competition of the virtual arena. There are now digital marketing tools available in the tech market today enabling businesses to get audience insight through their digital marketing services.
- Website Analytic Tool
One of the most commonly used website analytic tools is Google analytics. Google analytics allows you free access to your website performance data by adding small tracking codes to all of the website pages. This gives marketers the insights about where the visitors on the website are coming from, how visitors are finding the website and which page is getting more hits.
- Conversion Rate Optimization Tool
Conversion rate optimization also known as CRO is used to check analytics and improve Key Performance Indicators (KPI). CRO helps in gathering relevant data, creating a testable hypothesis, testing hypothesis and reviewing results to measure effectiveness. This tool also allows producing quantitative and qualitative data that is then used to calculate the success points.
- Website Speed Test
The time a web page takes to load leaves a great impression on the visitor. The more time a page takes in loading it will ultimately affect the bounce rate which in turn affects conversion rate. That is why it is really essential to install this measuring tool in order to check bounce rate, traffic conversion rate and reasons for drop-in web traffic.
- PR Management
PR management is about checking and monitoring mentions of your business on the Internet. Google alert is a great beginner’s tool for public relations management allowing you to easily create an alert for your desired keyword.
- Social Media Manager
Social media has greatly helped companies to increase their online bookings by posting, scheduling and reviewing performance metrics of all social media pages. HootSuite, Sprout social and Buffer are top digital marketing tools used by marketers to get extended support from more than one platform.
- General SEO Tool
This tool greatly helps in checking who sees your content on the Internet and their motivation behind clicking it. SEMrush is a widely used SEO tool used by companies to check keyword researches, backlink analysis, competitor research, PPC and much more.
- Email Marketing Campaign Creator
Email marketing tool leverage enterprises in getting customized templates and automatic drip campaigns that easily and automatically track results. Most commonly used email marketing tools include MailChimp, Hatchback, Emma and Campaign Monitor.
- Graphic Design Tool
Small businesses that do not have a sufficient budget to go and hire a full-time graphic designer benefit from online templates available on the internet. Graphic design tools including Canvaare providing thousands of free templates with customized options for free.